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Home > Press & Buzz > 2013-04-18 : Meal Planning Goes Mobile with New eMeals App – No More Dinner Stress!

Meal Planning Goes Mobile with New eMeals App – No More Dinner Stress!

Choose from 50 Meal Plans; Get Weekly Menus, Recipes & Grocery Lists on Your iPhone

BIRMINGHAM, AL - Lost your appetite for the same old recipes, nightly what’s-for-dinner worries, and frantic dashes to the grocery store for last-minute ingredients? With online meal planning service eMeals, you can get weekly menus, recipes and grocery lists for 50 different meal plans delivered straight to your email inbox and now – with a new mobile app – to your iPhone. Either way, you cure dinnertime planning panic, freshen your recipe repertoire, eliminate extra shopping trips, cut your annual grocery bill by $1,000 or more – and get your mealtime groove back.

Whether you’re into classic dishes like pork chops and chicken marsala, follow a vegetarian or ‘clean eating’ diet, or adhere to a specialty regimen such as a low-fat, low carb, portion control, gluten-free or even the paleo style of eating, eMeals can fill the bill for as little as $5 a month. The service automatically generates seven budget-friendly menus matched to the plan of your choice every week, along with corresponding shopping lists arranged by grocery section for easy once-a-week shopping.

There’s no need to search a recipe database (as required by other programs) so you save time as well as gain variety you wouldn’t get by picking familiar standbys like spaghetti and meatballs. You can also specify a store such as ALDI, Kroger, Publix, Safeway, Target, Walmart or Whole Foods to take advantage of sale prices that help shape eMeals’ weekly menus. Meal plans are available for couples or families, and for breakfast and lunch as well as dinner.

With the new eMeals mobile app – free with an eMeals subscription – all those features are available whenever and wherever you need them. You can use the app to:

  • View your personalized weekly menus on your phone – no computer necessary
  • Buy groceries without printing your shopping list – just pull it up on your phone
  • Remove a meal if you’re eating out – items will be automatically deleted from the grocery list
  • Add your own items as you’re running errands – or otherwise on the road
  • Access recipes away from home – in case you’re cooking at mom’s or a friend’s.

The eMeals service trims the food budget because ingredients purchased for one meal are frequently reused in another recipe during the week, the advance planning avoids impulse and extra purchases that lead to overspending, and menus are coordinated with sales and seasonal specials at selected grocery stores. Less food goes to waste, too.

“Getting dinner on the table every night involves more than going into the kitchen at 5 or 6 o’clock. You have to figure out what to make, change your menus to avoid boredom, and frequently run out to get the mango or mushroom soup you need for a recipe you decide to make at the last minute,” said eMeals founder and president Jane DeLaney. “eMeals eliminates all that busywork by supplying a week’s worth of meal plans and grocery lists on your computer and now on your smartphone. It’s like having a personal chef who does everything except the cooking."

For a full description of the eMeals program, visit To subscribe and sign up for the mobile app, visit


eMeals is America's leading digital meal planning solution and an emerging player in the meal kit market. Each week eMeals provides easy-to-follow recipes and a one-click shopping list that optionally connects to online grocery pickup and delivery partners. With a database of tens of thousands of recipes assembled over the last decade, subscribers have a choice of 15 food style plans tailored to different dietary goals and eating preferences. Life is hard; make dinner easy. Visit to sign up for a two-week free trial.

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