Experienced Food Editor Will Oversee Menu Editing Team for Online Meal Planning Service
BIRMINGHAM, AL (April 30, 2013) - Online meal planning service eMeals.com today announced the appointment of Julie Gunter to serve in the new position of senior menu editor, with responsibility for maintaining the quality and ongoing expansion of the menu team and recipe database used to generate more than one million meals per week for subscribers to the service's 54 different meal plans. Gunter holds a Bachelor of Science, Food and Nutrition from the University of Alabama and has had an accomplished two-decade career at Oxmoor House, the cookbook division of Southern Living, including roles as food editor, test kitchen director and recipe editor.
eMeals created the senior menu editor position to support rapid growth in its portfolio of meal plans, each requiring the delivery of seven dinner recipes per week and associated grocery lists to subscribers' smartphone or computer email inbox and personal eMeals page. Consumers can now select from classic and simple gourmet meal plans as well as low-fat, portion control, low carb, gluten-free, vegetarian, natural and organic, clean eating and paleo programs, plus the new slow cooker plan announced earlier this month. Breakfast and lunch options can also be added to any dinner plan.
Gunter will oversee eMeals' team of meal plan editors, supervise population of the company's proprietary MenuBuilder system to fulfill the entire roster of meal plans and provide continuing variety to subscribers, and ensure that every eMeals recipe is simple, accurate and appetizing.
"Today we need nearly 400 recipes every week to deliver our services. That number grows every time we add a new meal plan," said eMeals CEO Forrest Collier. "With Julie's deep experience in developing, testing, organizing and editing recipes for a wide array of high-profile cookbook projects, we are ensuring that we can continue to assemble interesting, family-friendly weekly menus that will simplify meal planning, grocery shopping and cooking for our subscribers."
Gunter's appointment marks the second expansion of the eMeals executive team in recent months. Aaron Kenny previously joined the company in the new position of chief technology officer. He was co-founder and CTO of InternetSafety.com before its acquisition by McAfee and subsequently served at McAfee as director of engineering.
eMeals (www.emeals.com) is the largest online meal planning service in the U.S., generating over 1 million meals per week for subscribers to more than 50 different menu options designed for different eating styles, family size and grocery store preferences. Options include weekly Classic, Clean Eating, Kid-Friendly, 30 Minute Meals, Slow Cooker, Vegetarian, Mediterranean, Low Calorie, Low Fat, Portion Control, Paleo, Low Carb, Gluten Free and Diabetic programs, along with breakfast and lunch plans. Menus, recipes and corresponding grocery lists are delivered directly to subscriber's email inboxes and the eMeals mobile app every week for easy planning and fast, budget-conscious grocery shopping. The company was founded in 2003.
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