(New York, NY – March 12, 2015)—Time Inc.'s All You, America's smart shopping brand, and Health, the premier healthy lifestyle brand, are partnering with eMeals, to offer branded weekly meal plans, it was announced today by Clare McHugh, Group Editor, All You and Health. The partnership marks the first-ever branded meal plan offerings available from eMeals, the nation's largest online meal planning service.
The All You- and Health-branded meal plans are delivered by email or through the free eMeals mobile app and provide main dish recipes for seven dinners per week designed for a family of four. The Health recipes are made with whole foods and loaded with good nutrition. The All You recipes are well-balanced, designed to please the entire family and cost less than $3.50 per serving. The All You plan also offers a bonus dessert recipe and a cost-per-serving breakdown for each meal. Subscribers to both plans also receive interactive shopping lists and a nutritional analysis of each recipe.
Both plans are available for two-week free trails, and can be purchased for as low as $5 a month with a year-long subscription.
"We are thrilled to partner with eMeals to make dinner easy and convenient for consumers by making the dreaded daily dinnertime decision for them," said Clare McHugh, Group Editor of All You and Health. "With our branded meal plans, consumers know they'll receive delicious recipes from a trusted source every week that are curated to offer a variety of seasonal meals."
"The beauty of these plans is that top-rated, kitchen-tested recipes from All You and Health magazines are now available in an easy digital format that simplifies dinner planning and also can be saved in one place for easy access," said eMeals CEO Forrest Collier. "This is a fresh way to take advantage of recipes created by two of today's favorite consumer magazines and a practical tool to help families gather around the dinner table."
This partnership illustrates the power of Time Inc.'s media brands, as well as the potential to extend them across platforms and into new revenue streams.
America's smart shopping brand, ALL YOU, has become the leading content brand helping women make wise purchasing decisions and enjoy life for less. Since its introduction in 2004, ALL YOU (www.allyou.com) has been the nation's fourth fastest-growing consumer magazine and is a monthly top-seller at Kroger, Publix, Walmart and other retailers. ALL YOU is built on a unique social foundation -- its audience creates a significant portion of the content including shopping strategies and apps, money-saving recipes, and best beauty buys. Shopping tools, such as the Grocery Deal Finder's shopping list maker and Shop Now, technology that allows readers to comparison shop directly from the pages of ALL YOU, impact our consumers' purchasing behavior and ultimately drive sales across retail stores, sites, and categories for marketers. ALL YOU is produced by Time Inc., one of the largest branded media companies in the world.
Health (www.health.com) motivates women to feel happy and healthy every day. Health is the go-to resource for the latest news on nutrition, fitness, health and beauty, delivering smart, actionable advice to help consumers live better. A dynamic multiplatform franchise with a print magazine, robust website, tablet and mobile editions, books, and a strong social media presence, Health reaches a total monthly audience of 24 million. Health is published ten times a year by Time Inc., one of the largest media companies in the world. Health. Happy Begins Here.
eMeals is America's leading digital meal planning solution and an emerging player in the meal kit market. Each week eMeals provides easy-to-follow recipes and a one-click shopping list that optionally connects to online grocery pickup and delivery partners. With a database of tens of thousands of recipes assembled over the last decade, subscribers have a choice of 15 food style plans tailored to different dietary goals and eating preferences. Life is hard; make dinner easy. Visit www.emeals.com to sign up for a two-week free trial.