Passes 1 Million Mark in Families Served; One-Third of New Users Engage with Online Grocery
BIRMINGHAM, AL (July 16, 2018) – eMeals, a meal planning service that has helped more than 1 million families eat healthy home-cooked meals, announced today that its integrated online pickup and delivery feature now covers 90% of U.S. zip codes with online grocery availability. In addition, one-third of new eMeals subscribers engaged with the platform's online grocery option this year to begin using the service's shoppable recipes with their weekly food orders.
The usage data was reported in a just-completed survey that also documented eMeals' ability to drive grocery sales by increasing the number of home-cooked meals per week, fueling an associated increase in cart size, and providing an affordable alternative to meal kits.
The survey measured the meal planning, shopping and cooking habits of nearly 4,300 respondents who are active users of the eMeals service. Responses showed that:
eMeals offers an affordable and less wasteful alternative to meal kits – while delivering the same meal planning and recipe inspiration advantages – by leveraging the existing grocery supply chain to eliminate the costs of pre-portioning, bagging, boxing and delivering the week's recipe ingredients. That strategy cuts the food price per meal in half compared to meal kits.
Even when not compared to meal kits, survey respondents reported saving an average of $2,000 on their annual grocery spend because of eMeals' efficient use of ingredients within their curated food style plans. Those savings, plus ratings of "satisfied" and "highly satisfied" by 85% of respondents on the simplicity, taste, healthiness and variety of the meals, have helped encourage eMeals adoption and the resulting increase in home-cooked meals by the service's subscribers.
"Every retail grocer is looking for ways to encourage consumers to add more meals to their carts, whether in-store or online. These survey results clearly show that a meal planning service integrated with pickup and delivery partners can increase cart sizes and speed the adoption of online grocery,"" said eMeals CEO Forrest Collier. "It also shows how fulfilling meal solution ingredients through the existing grocery supply chain solves the meal kit problem by lowering costs and simultaneously returning those food sales to the retail grocer's bottom line. It's the best of all worlds for both the consumer and the grocery business."
eMeals is America's leading meal planning service and meal kit alternative. Offering 15 food style meal plans with 100+ new easy-to-follow recipes every week that can be mixed and matched from plan to plan, the service automatically generates a weekly shopping list based on the subscriber's meal choices that can be self-shopped or ordered with one click from AmazonFresh, Walmart Grocery, Kroger ClickList, Instacart and Shipt for fast pickup or home delivery. eMeals has helped more than 1 million families put healthy home-cooked meals on the table quickly, affordably and creatively. Life is hard, make dinner easy. Visit www.emeals.com to sign up for a two-week free trial.